Will India Trade Whisky For Wine?
The subcontinent’s vineyards are betting that Indians will finally trade their whiskey for wine.
By Gaar Adams | Slate / Roads & Kingdoms | November 9, 2013
NASHIK, India—Late last month, LVMH—the French luxury conglomerate responsible for Louis Vuitton, Fendi, and Bulgari—threw a major, booze-soaked high fashion event. But instead of the customary champagne-filled soiree in a European castle, LVMH gathered Bollywood’s best to celebrate their subsidiary, famed champagne house Moët & Chandon, in a lavish Mumbai hotel. The unusual occasion—a launch party for their foray into the fledgling world of Indian wine.
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